OUT2ENROLL

The phone rang in 2013; it was some friends who were working on this new law called the Affordable Care Act. It was about to go into effect, and they wanted to make sure every LGBTQ American had heard about it. We delivered. In less than a week, we developed, produced, released and promoted a viral video that received a lot of buzz. From Buzzfeed to BBC to LGBT publishers, "Get Enrolled" reached millions. Thus began a multi-year partnership, where Collective Conscience helped to manage the digital communications strategy and execution for Out2Enroll. We were lucky enough to speak at the White House and various conferences about our work too!


Type of Work

Viral Video Production; Digital communications strategy;
Social Media Platform execution

WHEN

2013 to 2017